The unequal impact of COVID-19 in the global apparel industry - Part. II: Strategies of rebalancing – By Mercedes Hering

Editor’s note: Mercedes is a recent graduate of the LL.B. dual-degree programme English and German Law, which is taught jointly by University College London (UCL) and the University of Cologne. She will sit the German state exam in early 2022. In September 2020 she joined the Asser Institute as a research intern for the Doing Business Right project.


My previous blog post depicted how economic asymmetry of power translates into imbalanced contractual relationships. At the moment, supply chain contracts ensure that value is extracted while precarity is outsourced. In other words, supply chains can be described as ‘global poverty chains’. In this blog post, I will present and assess four potential way to alleviate this asymmetry and to better protect the right of the poorest garment workers in the context of the Covid-19 the pandemic.

 

Solution 1: Voluntary commitments

The first option is a well-travelled one, brands could voluntarily decide not to use their unilateral contractual powers. This approach was adopted by the UK Government in May 2020, when it urged British companies to sit still and employ ‘fair and reasonable’ business behaviour. In s. 14 of the Government’s Guidance paper it says:

“Responsible and fair behaviour is strongly encouraged in performing and enforcing contracts where there has been a material impact from Covid-19. This includes being reasonable and proportionate in responding to performance issues and enforcing contracts (including dealing with any disputes), acting in a spirit of co-operation and aiming to achieve practical, just and equitable contractual outcomes having regard to the impact on the other party (or parties), the availability of financial resources, the protection of public health and the national interest. […] In particular, responsible and fair behaviour is strongly encouraged in relation to the following: […] (c) making, and responding to, force majeure, frustration, change in law, relief event, delay event, compensation event and excusing cause claims; […]”

Many brands, such as Adidas, H&M, Nike, PVH, Inditex and the VF Corporation promised to honour their contractual obligations and to refrain from modifying the payment terms.

H&M stands out, as it took action to mitigate the workers’ plight and promised to accept delivery of already produced garments, to pay for goods in production, and to do so in accordance with previously negotiated payment terms – without taking discounts, and without prolonging payment date. It is not only goodwill that incentivizes brands to act like this. By deciding not to interfere with the contract, brands strengthen their business relationship and ensure the financial stability of a trustworthy business partner. Moreover, brands buttress their reputation and count on the fact that consumers will reward them for supporting their suppliers during times of hardship.

However, there are also many examples showing that these considerations might often not outweigh the economic interest the brand has in terminating the contract. Brands such as Kohl’s Inc. and C&A still decided (see here and here) to trigger force majeure clauses.

This is even more problematic considering the fact that C&A is a member of the UK-based Ethical Trading Initiative and the German Textilbündnis. Thus, by triggering force majeure clauses without prior consultation, the company seem to contravene the guidelines issued by these stakeholders initiatives. Months into the pandemic, the Workers’ Rights Consortium and Penn State Center for Global Workers' Rights exposed such behaviour. C&A responded by promising to honour their obligations – but only with a delay of one year. It is only after immense public pressure in the form of the “#PayUp”-campaign that C&A gave in and decided to pay their suppliers in full and on time.

Other companies, such as Kohl’s, Urban Outfitters, The Children’s Place and many others are still refusing to honour their pre-pandemic obligations. As the new wave of lockdowns rises, Hema, a Dutch company effectively cancelled all orders on 11 January. For goods already delivered to Hema, it promised to pay – but only with a delay of 30 days.  In this context, as in others, voluntary demand-based incentive models have shown to be of limited impact.[1] For example, Urban Outfitters stated:  “Unfortunately, like any business, we are doing our best to navigate these unprecedented circumstances. With our stores closed, we simply don’t have the capacity to accommodate all the stock on order.”

The financial health of a business remains more often than not the only concern of any corporate decision-maker. Yet, because European governments provide millions of euros worth of support to their businesses, European companies are not at particular risk. Thus, NGOs were quick to criticise Kohl’s Inc.’s decision to pay their shareholders an USD 109 million dividend in April.

 

Solution 2: State initiatives

(Foreign) state initiatives, through the releasing of specific development funding, might help to improve the workers’ welfare. Germany and the UK, for example, have set up an US-$ 6.5 million fund in collaboration with the Ethiopian government. The money is intended to support Ethiopian businesses and workers, which suffered as a result of large-scale order cancellation. Relying on such initiatives seems problematic for a number of reasons. In times were most European economies are facing difficulties, and the European Union struggles to raise enough fund to support the local economy, helping far away business partners is not a political priority. Hence, such foreign aid remains relatively limited in scope and insufficient to cover the cost of the pandemic. US-$6.5 million is merely a drop in the bucket bearing in mind the extent to which Ethipoian factories are affected and that the US-American Children’s Palace cancelled millions of dollars worth of clothing orders alone.

Furthermore, by relying on the support of foreign governments, the external costs of doing business are being socialized. The brands are effectively shifting their economic risk to the German or British taxpayers instead of the Ethiopian workers, while shielding their profits and shareholders.

 

Solution 3: Due diligence instruments

Human rights due diligence regulation could also provide an avenue to prevent parties from unilaterally exercising contractual rights. The UNGPs and OECD guidelines both stipulate that companies must consult with stakeholders and take into account human rights impacts when exercising their contractual rights. Even though they are not legally binding, these guidelines have been internationally acknowledged and endorsed by states and international organisations. Many companies adopted principles similar or with reference to these guidelines in their internal codes of conduct. As long as they are not legally binding, however, brands can simply choose to ignore these standards.

Compliance on the business side is far behind what the UNGPs and OECD guidelines envisage. This is why recently, European-wide debate on binding due diligence instruments broke out. France has already adopted the loi de vigilance in 2017. Switzerland has just voted against adopting a binding due diligence law. The debate in Germany is still ongoing. In parallel, the European Commission has also begun the process of drafting EU-wide mandatory due diligence legislation. If mandatory human rights due diligence instruments are adopted at the EU level, this will have a number of consequences for businesses. For example, companies will have to take into account adverse human rights impacts of their decisions before abruptly terminating a contract. Businesses will be pushed to engage with relevant stakeholders – and held accountable if they fail to do so. This could lead to a situation in which the interests of the supplier, the workers and the apparel brand are better balanced. 

 

Solution 4: Towards a relational interpretation of force majeure

Finally, courts could move towards a ‘relational’ interpretation of contractual obligations and force majeure. Orthodox contract law, with party autonomy at its heart, could be re-interpreted in light of the political economy in which global supply chain contracts are embedded. The emphasis on contractual autonomy, especially when it enables such one-sided clauses, is fuelling the economic domination of brands from the Global North in the apparel sector to the detriment of the companies (and workers) of the Global South that produce their clothes. It does not, however, account for the real power relationships and responsibilities in global supply chains.[2]

The consequence would be to move away from a blind deference to force majeure clauses and unilateral cancelling powers. Instead, the parties to the contract should be constrained to bear a fair share of the losses caused by the pandemic, based on their resources and with the objective of mitigating the human rights risks triggered by the cancellation of orders.

In order to achieve such a ‘relational’ interpretation of contractual obligations, party autonomy would have to be interpreted in a way that reflects the imbalance of economic power between the parties to supply chain contracts. While it is true in principle that these cases concern B2B transactions, in practice contracts between global brands and suppliers in the Global South are much more similar to other contractual situations in which the power imbalance calls for special treatment of one of the parties (such as in labour or consumer contracts).

Effectively, the courts could apply a proportionality analysis: Does the economic interest of the apparel brand outweigh the consequences which triggering a force majeure clause could have?

Such a ‘proportionality’ analysis is not alien to the interpretation of force majeure clauses. According to Berger and Behn, where events are so exceptional and extraneous to the contract that, absent a specific risk assumption in the contract, neither party shall bear the full risk emanating from such crisis; instead, the risk should be shared by the parties. Berger and Behn argue that while under “normal circumstances”, a strict application of force majeure reflects the parties’ autonomy, this notion of self-determination loses its justification in the context of a global pandemic.      

Such a re-interpretation of force majeure clauses would serve to ensure that the rights of thousands of garment workers in Bangladesh or elsewhere are duly considered in the economic decision-making of brands. This would go some way to publicizing supply chain contracts by disconnecting them from a simple economic calculus to embed them in their diverse social contexts.[3] Accordingly, a relational, co-operative approach to supply chain contracts would better reflects the collective impact of the pandemic on all interests involved.

 

Conclusion

The large-scale cancellation of orders has had a devastating effect on suppliers and their workers. Instead of bearing a fair share of the cost of the pandemic, brands managed to shift most of the economic risk to the bottom of the supply chain by invoking discretionary clauses enshrined in unilaterally negotiated contracts.

While some companies have voluntarily committed to supporting their suppliers by refraining from exercising their contractual rights. Many others did not – despite public outcry and government guidance. Thus, voluntary commitments seem insufficient, be it in the form of internal codes of conduct, or in the form of internationally approved non-binding guidelines. Two other options would be available to shift risks onto the brands inside garment supply chains. On the one hand, mandatory human rights due diligence, with the threat of civil liability in case of failure to comply, would force companies to show greater care for the negative impacts of their decisions on their business partners (and their workers). On the other hand, courts could decide to interpret contract law in such a way that would reflect the imbalance of power between parties in supply chain contracts. Thus, moving away from pure party autonomy to a ‘relational’ interpretation of contractual clauses. Consequently, a business would not be allowed to exercise a contractual right at all cost for the weaker party to the supply chain contract.


[1] Locke, Richard and Amengual, Matthew and Mangla, Akshay, Virtue Out of Necessity?: Compliance, Commitment and the Improvement of Labor Conditions in Global Supply Chains (October 3, 2008). MIT Sloan Research Paper No. 4719-08, Available at SSRN: https://ssrn.com/abstract=1286142 or http://dx.doi.org/10.2139/ssrn.1286142.

[2] Cf. A. Claire Cutler and Thomas Dietz, The Politics of Private Transnational Governance by Contract: Introduction and Analytical Framework, in: A. Claire Cutler & Thomas Dietz (eds.), ‘The politics of private transnational governance by contract’, p. 80.

[3] A. Claire Cutler and Thomas Dietz, The Politics of Private Transnational Governance by Contract: Introduction and Analytical Framework, in: A. Claire Cutler & Thomas Dietz (eds.), ‘The politics of private transnational governance by contract’, p. 5.

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Doing Business Right Blog | The unequal impact of COVID-19 in the global apparel industry - Part I: The contractual roots - By Mercedes Hering

The unequal impact of COVID-19 in the global apparel industry - Part I: The contractual roots - By Mercedes Hering

Editor’s note: Mercedes is a recent graduate of the LL.B. dual-degree programme English and German Law, which is taught jointly by University College London (UCL) and the University of Cologne. She will sit the German state exam in early 2022. In September 2020 she joined the Asser Institute as a research intern for the Doing Business Right project.

 

The Covid-19 pandemic is straining global supply chains and exposes the inequality that underlies them. As many countries entered lockdowns, the economy was brought to a rapid halt. This caused demand for apparel goods to plummet. Global apparel brands, in turn, have begun to disengage from business relationships with their suppliers. Lead firms cancelled or even breached their contracts with suppliers (often relying on force majeure or hardship), suspended, amended or postponed orders already made. This practice had a devastating effect on suppliers.

This situation again shows that the contractual structure of global supply chains is tilted towards (often) European or North American lead firms. In this blog, I will first outline the power imbalance embedded in global supply chain contracts. Secondly, I will outline how order cancellations impact suppliers and their workers. In Part II, I will go through four approaches to mitigate the distress of suppliers and their workers and to allow the parties to reach solutions which take into account their seemingly antagonistic interests.

 

Power imbalance in the garment supply chain: Key economic drivers

Global value and supply chains suffer from a power imbalance, tilted in favour of apparel brands and retailers. Power is defined as the ability of an actor to influence another to act in the manner that they would not have otherwise.[1] This brand power has two main sources: first, the significance of design and marketing activities in terms of value addition and second, the dependence of suppliers on buyers (buyer-driven supply chain contracts).

The most valuable activities in the apparel GVC are not related to manufacturing,[2] but are found in the design, branding, and marketing of the products. These activities are generally carried out by so-called lead firms – retailers, brand marketers, and brand manufacturers.[3] They usually benefit from their size, huge sales and thus significant market power.

Additionally, suppliers are dependent on a limited number of buyers. An ILO report shows that 24% of all suppliers depend on their main buyer, who takes half of the production. In the case of 54% of all suppliers, the main buyer takes 35% of the garment production.  Furthermore, 52% of suppliers in the garment industry accepted orders below cost, 81% of which reported to do so in order to secure future orders. In particular, 52% of the suppliers based in Bangladesh reported having been pressured by buyers to do so. Thus, suppliers are generally highly dependent on their buyers and have very little bargaining power. It seems the economic structure of the garment sector is tilted in favor of the buyer.

The fashion industry is built on short-term adversarial trading relationships, characterized by multiple sourcing, price orientation and competitive bidding.[4] According to Raworth and Kidder, buyers exert three kinds of pressure on suppliers: First, time and speed (faster delivery, shorter lead times), second, flexibility (quick changes in order size and rapid switches between product designs), and third, costs and risks (lower price, higher quality).

For example, according to the ILO, only 17% of suppliers in the Bangladeshi garment sector considered to have enough lead time. Such ‘predatory purchase practices[5] allow buyers to act opportunistically and make agreements that favor their interests and force suppliers into unfair contractual arrangements. Suppliers respond by squeezing workers’ wages and production targets.

 

Power imbalance in the garment supply chain: Contractual translation

This economic power imbalance is translated contractually. Suppliers are confronted with take-it-or-leave-it agreements. In practice, lead firms draft contract clauses and provide them to the suppliers. Suppliers are pushed to assume all financial risk – as evident from the situation suppliers find themselves in after the outbreak of Covid-19. Moreover, buyers do not only impose strict deadlines, but also include penalty clauses in their contracts if suppliers fail to meet those deadlines. According to the ILO, 35% of suppliers in the textile industry face such penalties. Buyers also benefit from one-sided cancellation clauses, to which they increasingly took recourse during the pandemic.

For example, Kohl’s Inc.’s contract with their suppliers contains the following clause which secures such a discretionary right to withdraw their order in a wide range of situation:

„We may cancel our Purchase Order in whole or in part without your authorization and at Kohl’s sole and absolute discretion in the event of any of the following, each of which it is agreed will substantially impair the value of the whole Purchase Order to us: ... (g) in the event of acts of God (including, but not limited to, natural disasters, fire, flood, earthquake and disease outbreaks), lock-out, strike, war, civil commotion or disturbances, acts of public enemies, government restrictions, riots, insurrections, sabotage, blockage, embargo, or other causes beyond our reasonable control ... Cancellation by Kohl’s for any of the foregoing reasons shall constitute “for cause” and shall not subject us to any liability, cost, or charge whatsoever. In the event of such cancellation, or any cancellation for cause, Kohl’s may take possession of the Merchandise and any materials and equipment being used by you and may cause the Merchandise to be completed in such manner as Kohl’s shall determine and you shall reimburse Kohl’s for the cost of completion.“

 

These clauses allow buyers to disengage from their contractual relationships at their discretion. This is often the case even where orders had already been made and shipped. Buyers are generally under no obligation to adhere to a time limit or reimburse the costs of orders already completed or shipped.

Typically, the brands’ bargaining power also allows the renegotiation of payment terms. As highlighted in a report of the ECCHR, in the midst of the covid-19 pandemic both Marks and Spencer and PHV Corp amended payment terms to extend the payment period. While Asda and Debenhams each demanded 40 to 90% discounts as condition to accept the goods they had ordered.

Where supply chain contracts did not include such unilateral cancellation clauses, suppliers try to invoke force majeure to get out of their contractual obligations. Force majeure, a concept derived from Roman law, relieves a party from its contractual obligations if an unforeseen event renders performance impossible. The concept of force majeure has to be distinguished from ‘hardship’, which allows a party to walk away from its contractual obligations if the circumstances surrounding the performance of the contract changed in such a way as to render performance of the contract significantly more burdensome.[6] Both concepts constitute a good faith exception to the cornerstone of contract law, the principle of pacta sunt servanda.

The interpretation of force majeure clauses and the question if COVID-19 constitutes a force majeure event is governed by the law applicable to the contract. All private law regimes have different concepts to deal with changed circumstances; all with different nuances. To some extent at least it is nevertheless possible to discern some commonalities between the different approaches to force majeure. Today, some even speak of an internationally accepted concept of force majeure,[7] requiring a party to prove that (1) an external event; (2) which was unavoidable; (3) and unforeseeable; (4) caused the obligor’s non-performance.

Much (see for example here, here and here) has been written on whether COVID-19 does indeed constitute a force majeure event. This will depend on the drafting of the agreement, and the contractual obligation in question. One can readily accept that COVID-19 (or to be more precise: its side-effects) renders the performance of a contractual obligation impossible if we are concerned with a manufacturer whose employees are all in lockdown and must therefore abstain from work. Global apparel brands, however, ‘only’ need to pay money. It is much less obvious to assume that it is impossible to fulfil a payment obligation. The fact that some countries issued – or consider issuing – force majeure certificates does not change this. Such a force majeure certificate only serves as supporting evidence before a court or tribunal.[8] The court will still take other factors, including the wording of the contract, into account.

If force majeure is of limited help to them, companies will instead turn to hardship. Due to the covid-19 lockdowns brands are prevented from selling their apparel and would have to store the excess clothing. The contract becomes commercially impracticable – but not impossible to perform. As argued by the ECCHR, it is difficult to see how companies will be able to claim that the measures governments took in response to the pandemic constitute events that render their payment obligation significantly more burdensome. Indeed, the risk that they might not be able to sell their products seems to be an economic risk generally borne by companies engaging in a cyclical economy.

However, even where force majeure clauses were triggered falsely, suppliers will often lack the resources to bring a claim. Moreover, contracts often include clauses stipulating that the supplier bear buyer’s legal costs if their claim fails and obliging  suppliers to sue the buyer in the country in which the buyer is domiciled, not where the contract is performed.

 

Covid-related cancellation of garment contracts: Effects on suppliers and workers

According to the International Labour Organisation, looking at Bangladesh alone, the cancellation of contracts in the garment industry caused a loss of $USD 6 billion since the beginning of the pandemic. Half of Bangladeshi garment suppliers had the majority of their contracts cancelled; around 1,136 factories and 2.26 million workers are said to be affected. In Bangladesh, the garment industry, which amounts for 80% of all exports, employs 4.5 million workers. As of April 2020, more than one million garment workers were fired or furloughed, often without pay. Consequently, 80% of Bangladeshi families suffered from income loss. Cambodia, Indonesia, India, Myanmar, Sri Lanka and Vietnam have been similarly affected.

Furthermore, according to Clean Clothes Campaign, over 60% of the poor and low-income population who suffered income losses because of Covid did not receive any support from the public and private sectors and 30% of garment workers report that their children had gone without food. Most factories operate on very thin profit margins and lack access to loans; the pandemic pushed many producers into or near to bankruptcy. Having to lay off workers, employers are left with no room to provide their employees with severance packages. Workers’ wages are often squeezed to produce garments as cheaply as possible, thus depriving them of the possibility to plan for unforeseen events. Finally, home states with prevalent supplier industry often lack capital or access to capital to set up rescue schemes for corporate nationals and citizens. And when these states do set up support schemes, they often lack effective enforcement mechanisms, leaving those affected in financial distress. Workers, who before had struggled to make ends meet, now cannot pay for mere necessities: housing, food, schooling. As a survey from India revealed, migrant workers are at particular risk. They often fall outside the coverage of support schemes and lack support networks.

Where contractual clauses are favourable to brands with disproportionate bargaining power, they might be allowed to walk away from their contractual obligations. This is because under the dominant interpretation of the principle of party autonomy, the courts tend to respect the “autonomous” will of the parties when agreeing to contractual terms, no matter how onerous (or unfair) they appear to be. Yet, contrary to this abstract ideal of party autonomy, the parties to supply chain contracts are rarely of comparable strength. Instead, buyers tend to set the terms of the contracts unilaterally; no real negotiation occurs. Benefits and burden of the contracts are not distributed in a fair manner. In other words, global supply chain contracts are by design favouring European or North American brands. Thanks to them they can externalize unexpected costs, such as the fall in sales caused by the Covid-19 pandemic to their contractual partners in the Global South. Yet, in light of the unequal resources of the different parties to the apparel supply chain, it would seem reasonable to shift a considerable share of the economic losses triggered by the pandemic onto the strongest links in the chain: the brands. In Part II, I will discuss four potential solutions to achieve such a rebalancing.


[1] Hingley, M.K. (2005), "Power imbalanced relationships: cases from UK fresh food supply", International Journal of Retail & Distribution Management, Vol. 33 No. 8, pp. 551-569.

[2] Gereffi, Gary. (2018). Global Value Chains and Development: Redefining the Contours of 21st Century Capitalism.

[3] Ibid.

[4] Perry, P. and Towers, N. (2013), "Conceptual framework development: CSR implementation in fashion supply chains", International Journal of Physical Distribution & Logistics Management, Vol. 43 No. 5/6, pp. 478-501

[5] Anner, M. (2019), Predatory purchasing practices in global apparel supply chains and the employment relations squeeze in the Indian garment export industry. International Labour Review, 158: 705-727. https://doi.org/10.1111/ilr.12149.

[6] Frustration (UK), impracticality (US), imprévision (FR), Wegfall der Geschäftsgrundläge (GER)

[7] This is because most international contracts contain force majeure clauses. Furtermore, the force majeure doctrine was recognized as ‘a general principle of law’ by the Iran-US Claims Tribunal. Lastly, both the CISG (Article 79) and the UPICC contain provisions on force majeure; the IBA and ICC provide model force majeure clauses. Berger, Klaus Peter and Behn, Daniel, Force Majeure and Hardship in the Age of Corona: A Historical and Comparative Study, 6 McGill Journal of Dispute Resolution (2019/2020) 79.

[8] Berger, Klaus Peter and Behn, Daniel, Force Majeure and Hardship in the Age of Corona: A Historical and Comparative Study (April 20, 2020). 6 McGill Journal of Dispute Resolution (2019/2020) Number 4, pages 79-130,

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